Ad Impact is an innovative product by which DigiPoll applies a combination of survey tools (ComboPoll) to measure the true impact of an ad.
The objective of a research into the impact of an ad should cover the following aspects :
To what degree the ad is remembered after viewing (Ad Recall)
Did the ad have an effect on the recognition of the brand name (Brand Name Awareness)
Did the ad change the consumers’ preference for the company’s products or services (Product/ Service Satisfaction)
Brand Gauge
In times of economic austerity it is important that businesses are provided with the most essential measurements of their marketing success, at the least cost.
BrandGauge focuses on assessing the current status of a business in the market and is geared to collect the following information:
Brand name awareness
Market share
A quantitative measure of usage of product or service
Product or service satisfaction
For further details on these products kindlyclick here
Ad Impact is an innovative product by which DigiPoll applies a combination of survey tools (ComboPoll) to measure the true impact of an ad.
In times of economic austerity it is important that businesses are provided with the most essential measurements of their marketing success, at the least cost.